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Star Chew is a snack brand based in Hong Kong established in 2017 with the sole intention of elevating the everyday snack experience, with the most iconic snack being the Salted Egg flavored series. Star Chew is under parent company King Cyber Limited (KCL).
Gaby was an in-house designer in charge of providing marketing materials (online and offline), packaging designs, and website designs. This showcases the best works done by her including graphics, layout designs, typography (Chinese and English), photography, and photo manipulation.
online Marketing
Online marketing includes Facebook posts for a product launch and promotions, also for use in product descriptions on Star Chew websites. Some images include Chinese and English versions (the English version is used in the product descriptions on Star Chew websites).
Product: Tom Yum Salted Egg Fish Skins
Credits:
Layout design by Gaby Teresa
Typography by Gaby Teresa
Original character designs and Tom Yum bowl ingredients (shrimp, lime, egg, and leaves) by Plastic Thing
Other graphics (other than previously mentioned) by Gaby Teresa
Original photography by King Cyber Limited (KCL)
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Product: Salted Egg Soy Skins
Credits:
Layout design by Gaby Teresa
Typography by Gaby Teresa
Original character designs by Plastic Thing
Other graphics (other than previously mentioned) by Gaby Teresa
Original photography by King Cyber Limited (KCL)
Photo editing by Gaby Teresa
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Product: Sauced Fried Chili Crab Flavoured Salted Egg Shrimp Heads
Credits:
Layout design by Gaby Teresa
Typography by Gaby Teresa
Graphics by Gaby Teresa
Original character designs (on product) by Jiejie & Uncle Cat
Original photography by King Cyber Limited (KCL)
Products: Salted Egg Fish Skins, Salted Egg Shrimp Heads, and Mala Salted Egg Shrimp Heads
Credits:
Layout design by Gaby Teresa
Typography of product logo by King Cyber Limited (KCL)
Other typography by Gaby Teresa
Original character designs by Jiejie & Uncle Cat
Other graphics (other than previously mentioned) by Gaby Teresa
Original photography by King Cyber Limited (KCL) and Gaby Teresa
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Products: 3YUM Non-spicy Salted Egg Shrimp Heads and 3YUM Non-spicy Salted Egg Fish Skins
Credits:
Layout design by Gaby Teresa
Typography by Gaby Teresa
Graphics by Gaby Teresa
Original character designs (on product) by 3YUM/ Manner Store
Original photography (fish skin and shrimp head pieces) by King Cyber Limited (KCL)
Photographs of the people taken as screenshots from video produced by 3YUM/ Manner Store
Video reference click here
Video edited by Gaby Teresa (intro and outro animations, some subtitles) and 3YUM/ Manner Store
Video produced by 3YUM/ Manner Store
offline Marketing
Offline marketing includes poster designs for use in physical stores, displaying current promotions or price list.
Get $5 Off Promotion
For use in:
Star Chew Physical Store in Langham Place
(Mongkok, Hong Kong)
Credits:
Layout design by Gaby Teresa
Typography by Gaby Teresa
Original character designs by Jiejie & Uncle Cat
Other graphics by Gaby Teresa
Special Limited Time Discount
For use in:
Star Chew Physical Store in Langham Place
(Mongkok, Hong Kong)
Credits:
Layout design by Gaby Teresa
Typography of product logo by King Cyber Limited (KCL)
Other typography by Gaby Teresa
Original character designs by Jiejie & Uncle Cat
Other graphics by Gaby Teresa
Original photography by King Cyber Limited (KCL)
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Buy 1 Get 1 Free Promotion
For use in:
Star Chew Physical Store in Langham Place
(Mongkok, Hong Kong)
Credits:
Layout design by Gaby Teresa
Typography of product logo by King Cyber Limited (KCL)
Other typography by Gaby Teresa
Original character designs by Jiejie & Uncle Cat
Other graphics by Gaby Teresa
Original photography by King Cyber Limited (KCL)
Special Discount
For use in:
LCX (Tsim Sha Tsui, Hong Kong)
Credits:
Layout design by Gaby Teresa
Typography by Gaby Teresa
Original character designs by Jiejie & Uncle Cat
Other graphics by Gaby Teresa
Original photography by King Cyber Limited (KCL) and Gaby Teresa
Footer graphics from LCX
Buy 1 Get 1 Free Promotion
For use in:
Star Chew Physical Store in Langham Place
(Mongkok, Hong Kong)
Credits:
Layout design by Gaby Teresa
Typography by Gaby Teresa
Original character designs by Jiejie & Uncle Cat
'Made in Singapore' label by King Cyber Limited (KCL)
Other graphics by Gaby Teresa
Original photography by King Cyber Limited (KCL) and Gaby Teresa
Buy 1 Get 1 Free Promotion
For use in:
Star Chew Physical Store in Langham Place
(Mongkok, Hong Kong)
Credits:
Layout design by Gaby Teresa
Typography by Gaby Teresa
Original illustration designs (characters, durians, rainbow, 'Made in Singapore' label) by Messy Desk
Other graphics by Gaby Teresa
Original photography by King Cyber Limited (KCL)
Small Product Info Card (on Shelf)
For use in:
FoodieLand (Singapore)
Credits:
Layout design by Gaby Teresa
Typography of product logo by King Cyber Limited (KCL)
Other typography by Gaby Teresa
Original character designs by Jiejie & Uncle Cat
Other graphics by Gaby Teresa
Original photography by King Cyber Limited (KCL)
PHOTOGRAPHY
The concept of this project is to visualize and promote the rich salted egg taste of the snacks.
All photos set up, taken, and edited by Gaby Teresa
product design
This includes Star Chew snack pouch designs. Since they are currently in production, please contact gabyteresaa@gmail.com if you would like to see this type of work.
website design
This includes:
Star Chew Hong Kong starchew.hk
Star Chew USA starchew.us
Star Chew general website starchew.com
Star Chew Singapore (not published)